The Lowdown:

You’ve reached a goal but that doesn’t mean the bar can’t be set higher. Or maybe it’s time to set some new heights altogether. Jonas employs a no-nonsense approach that helps you set intentions, clarify goals, and celebrate wins.

With rigour and grace he’ll do whatever it takes to help you get where you want to go - that is only if you want to stretch yourself to be your best.

Working Together:

Jonas coaches and advises progressive business leaders, first-time founders, and career changers through Google LaunchPad, Guardian Masterclasses, General Assembly, Hyper Island, Red Academy, Jolt, Escape the City, Sphere, and a range of other top-tier organisations.

He also works directly with entrepreneurs as they scale and grow their ventures. Clients include Mastered, Plexus, Vestd, Kent, Akou, Joto, Klydo, Work Not Working, Go Jauntly, LiveBeyond and more.

He is the founder of design practice Social Fabric and with a colourful career in the creative industries, he has launched a music agency, designed multiple fashion brands for leading retailers, led the innovation team at the world’s largest arts university, and created London’s first lifestyle and technology incubator. 

For Founders:

Jonas lights up by helping others start up. His speciality is working with creative entrepreneurs. Whether you seek to attract your first 1000 customers, secure investment, get unstuck, or simply have a mirror held up and be challenged - you set the stage, Jonas brings the fire.

For Career Movers:

If you’re thinking of a career change, Jonas will help you perspective-hack and learn to reinvent yourself with ease. He’ll help you craft your job so it becomes one you love. Or if you’re thinking of setting up a freedom business - that’s exactly what you’ll do together.

Clients have:

  • Found captivating and meaningful work

  • Secured £ millions in funding

  • Scaled fast or been acquired

  • Won on BBC Dragons’ Den

  • Got accepted to Y Combinator

  • Entered new markets and categories

  • Wooed over a government agency to transform a developing nation


The Promise:


Jonas brings courage, candour, and care to every conversation. He’ll guide you to:

  • Heighten your sense of awareness and self-efficacy

  • Build new and better habits that stick to transform the way you work

  • Nurture a growth mindset and quash those limiting beliefs

  • Challenge your assumptions

  • Discover a renewed drive to stretch yourself

  • Spark your ideas and act upon new possibilities

  • Boost your adaptivity, productivity, and creativity 

  • Get comfortable with uncertainty