Educate Entertain & Engage

Delivering a pitch involves communicating what’s important or unique about your business. Whether you want to attract funding, impress new clients or present the findings of a report, pitching is a key skill for business professionals at all stages of their career.

Here are 5 tips on how to communicate with confidence and help ensure your business thrives in a competitive market.

Discover what your audience really cares about

When pitching to a client, think about how they might benefit from working with you and propose to give them what they really want. Get as crafty as you can in researching your audience, then tailor your proposal to make it really enticing to them.

Entertain, educate and engage

Remember the three E’s when presenting and your audience will thank you for it. Entertain them by charming their pants off, educate by sharing information that’s interesting and relevant, and engage them by telling them a good story with a clear outcome.

Timing is crucial

It’s important to ask yourself why you’re delivering this pitch right now. Remember Napster? It popped up in the summer of 1999 and closed down just two years later – perhaps it was too progressive for its own good. Being too far ahead of your time in a nascent market, or too far behind in a mature one, can be the difference between going big and going bankrupt.

Don’t forget to ask for advice

Many entrepreneurs can suffer from a bit of tunnel vision, or even confirmation bias, where they search for information that confirms, rather than challenges, their opinions.

It’s important to acknowledge that there are unknowns in the market and within your own business, and that there are people out there who can help you. Seek out people who have been in your shoes recently – they will often be willing to help, and their advice could make a big difference to the quality of your business pitch.

Know your numbers

What is the size of your target market? How much money do you need? What does it cost you to acquire a customer, and what is their long-term value? What percentage of equity are you willing to give up? What areas will you spend it on and why?

If you can have concrete answers to the these questions, backed up with empirical data and hard evidence where possible, you’ll feel a million times more confident when delivering any business pitch.


Read the original article @ The Guardian